Apoorva Reed

Senior/Staff iOS Engineer

Native Selling Experience (T‑Mobile)

Flagship in‑store iOS platform powering high‑volume upgrades with reliable, modular components.

Outcomes

  • Enabled 70%+ of in‑store device upgrades across retail.
  • Handled 7,500+ peak transactions/hour with resilient flows.
  • Reduced re‑auth costs by $3M+/month with optimized auth & retry.
  • Drove modular MVVM platform with SwiftUI/UIKit/Combine.

Stack & responsibilities

Swift, SwiftUI, UIKit, Combine, MVVM, CocoaPods & SPM, REST & GraphQL integrations, CI/CD (Jenkins/GitHub Actions). Led cross‑functional teams and code governance.